What is EDDM?
Every Door Direct Mail (EDDM) is a service from the United States Postal Service (USPS) that allows businesses to send postcards, flyers, or other promotional materials to every address in a specific area without the need for a targeted mailing list. With EDDM, you can choose the postal routes you want to target, which allows you to reach a wide audience while minimizing the cost of postage and list management.
Why Choose EDDM?
EDDM offers a unique set of advantages for businesses that want to expand their local marketing efforts. Here’s why it’s a great choice for your next marketing campaign:
- Cost-Effective: One of the biggest advantages of EDDM is the reduced postage cost compared to traditional mailing. Because EDDM mailings don’t require specific address labeling or detailed list management, the USPS offers discounted rates, making it an affordable option for businesses.
- Reach a Local Audience: EDDM lets you target specific postal routes, meaning you can send your materials to everyone within a neighborhood or region, increasing visibility and building brand recognition within your local community.
- No Need for a Mailing List: Unlike traditional direct mail campaigns that require you to create or purchase a mailing list, EDDM eliminates this step. You can send mail to every address in a given area without needing to maintain customer data or compile a list of specific recipients.
- High Impact: By sending physical mail directly to homes or businesses, you create a tangible connection with your audience. People are more likely to pay attention to mail they can hold, leading to higher engagement and a better return on investment (ROI).
- Versatile Campaigns: EDDM is perfect for sending a variety of marketing materials, including postcards, flyers, brochures, and even coupons. Whether you’re promoting a special offer, launching a new product, or simply raising brand awareness, EDDM can help.
How Does EDDM Work?
Our EDDM process is simple and effective. Here’s how we handle every step of your EDDM campaign:
1. Planning & Strategy
We start by discussing your goals and determining the best strategy for your EDDM campaign. We’ll help you define the target area or zip code, and we’ll work with you to design materials that resonate with your local audience.
- Target Area Selection: Choose the specific postal routes or neighborhoods you want to target. You can select areas based on location, demographics, or proximity to your business.
- Audience Insights: If you’re unsure about which routes to target, we can help analyze the best areas to focus on based on your target audience and business goals.
2. Design & Printing
Once we’ve defined your campaign objectives and target area, our expert design team creates high-impact marketing materials that grab attention and convey your message clearly.
- Custom Postcards & Flyers: We’ll design attention-grabbing postcards, flyers, or brochures that are optimized for direct mail and fit within USPS size requirements.
- Professional Printing: We use high-quality printing techniques to ensure your materials look sharp, vibrant, and professional.
3. EDDM Preparation
We take care of all the technical details to ensure your EDDM campaign is ready to be mailed out, including compliance with USPS regulations.
- Mail Piece Size & Format: EDDM requires specific size guidelines for mailers to qualify for discounted rates. We ensure your mail meets these requirements and is properly formatted for mailing.
- Addressing & Sorting: Since EDDM doesn’t require specific addresses, we handle the necessary sorting and preparation for bulk mailing to the selected postal routes.
- Postage: We handle all aspects of postage, including the preparation of the required USPS paperwork, ensuring that your mailers are processed at the correct rates.
4. Distribution
We take your mailers to the USPS, ensuring they are properly sorted and sent out according to the selected postal routes. EDDM mail is delivered directly to every address on the chosen routes.
- Fast Delivery: USPS ensures timely delivery of EDDM materials, typically within a few days of mailing.
- No Address Labels: EDDM doesn’t require individual address labels, which reduces processing time and helps keep costs low.
5. Tracking & Reporting
We offer tracking and reporting services to ensure that your EDDM campaign is a success. While EDDM doesn’t allow for direct tracking of individual recipients, we provide insights into your campaign’s overall performance and delivery.
- Delivery Confirmation: We monitor your mailing to ensure timely and accurate delivery.
- Campaign Analysis: We help you measure the effectiveness of your campaign and suggest ways to optimize future mailings.
Types of Materials for EDDM
EDDM is incredibly versatile, allowing you to send a variety of marketing materials, including:
- Postcards: Perfect for short, impactful messages or promotions. We’ll design custom postcards that capture attention and drive action.
- Flyers: Larger than postcards, flyers allow for more detailed information and are great for promoting events, sales, or special offers.
- Brochures: Detailed and informative, brochures give you more space to showcase your products or services.
- Coupons: If you want to drive immediate action, coupons are an effective way to incentivize purchases or visits.
